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Ticketmaster Auctions New Pricing for Ticket Prices |
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Written by Florida Auctions
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Tuesday, 23 May 2006 |
According to a NY Times article, ticketmaster is going to begin auctioning off the best tickets to events online. They claim it's to eliminate scalping, but in truth it guarantees every seat will be scalped for the highest price with all the money going to ticketmaster. It also eliminates the possibility of getting a decent seat by waiting in line or being lucky.
With no official price ceiling on such tickets, Ticketmaster will be able to compete with brokers and scalpers for the highest price a market will bear.
"The tickets are worth what they're worth," said John Pleasants, Ticketmaster's president and chief executive. "If somebody wants to charge $50 for a ticket, but it's actually worth $1,000 on eBay, the ticket's worth $1,000. I think more and more, our clients — the promoters, the clients in the buildings and the bands themselves — are saying to themselves, `Maybe that money should be coming to me instead of Bob the Broker.' "
Once the auction service goes live, Ticketmaster will receive flat fees or a percentage of the winning bids, to be decided with the operators of each event, said Sean Moriarty, Ticketmaster's executive vice president for products, technology and operations.
Industry watchers agree that auctions will affect all concertgoers. Prime seats are undervalued in the marketplace, said Alan B. Krueger, a professor at Princeton University's Woodrow Wilson School of Public and International Affairs, who has studied ticket prices. He predicts that once auctions begin revealing a ticket's market value, prices as a whole will climb faster.
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